To kick start the countdown, a press conference was held in Mumbai today. Present on the occasion were Salman Khan, Farhan Akhtar, Varun Dhawan, Maniesh Paul, Karan Johar, Farah Khan, Badshah, Sunidhi Chauhan, Amit Trivedi and Nucleya who will take center stage with other Bollywood A-listers like Ranveer Singh, Kriti Sanon, Nora Fatehi, Jacqueline Fernandez, Rakul Preet Singh and many more at the mega grand awards.
They were joined by Nouf Al-Boushelaibi, Director of Strategic Marketing & Communications at DCT Abu Dhabi, Executive Director of Group Communications and Destination Marketing, Miral - Taghrid AlSaeed and Shashank Srivastava, Senior Executive Director, Marketing and Sales, Maruti Suzuki India and Nishant Pitti, CEO and Co-Founder of Ease My Trip.
The highly-anticipated event is being held in collaboration with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), and Miral, Abu Dhabi’s leading curator of immersive destinations and experiences. NEXA continues its partnership as the title sponsor for the seventh consecutive edition.Salman Khan has been a part of the IIFA family for over two decades now. “I am glad to be going back to Yas Island, Abu Dhabi.
Last edition, I hosted the awards with Ritesh Deshmukh and Maniesh Paul and made everyone present not just laugh, but cry too as I opened my heart to them. This time, I promise to make them stand up and dance with me as we celebrate Indian cinema globally,” he asserted.
The forthcoming edition of IIFA Rocks – the biggest musical extravaganza will be hosted by Karan Johar and Farah Khan. It will feature live acts by several big names, including singer-composer Amit Trivedi, rapper-singer Badshah, singer Sunidhi Chauhan and electronic music producer Nucleya. The IIFA Weekend and Awards is back at Etihad Arena on Yas Island, Abu Dhabi, for the second time.