Adding to the Diwali merriment, Costa Coffee, Coca-Cola’s leading player in the commercial beverage categories in India, has unveiled its festive campaign CostaWaliDiwali. The new campaign is as innovative as it is heartwarming, and is aimed at connecting with young coffee enthusiasts in the country. CostaWaliDiwali seeks to encourage its audiences to come together to celebrate this festive season, by bonding over light-hearted moments with a cup of coffee.
Costa Coffee as part of the campaign will be collaborating with artist Christina Furtado, famously known as ‘_potatoface_’. Through this collaboration, artist Christina Furtado, the face behind the popular social media sensation PotatoFace, has been roped in to design a digital mini-series and Costa cups in line with the festive spirit. The series of digital videos depict the joy of celebrating Diwali with loved ones. With a splash of vibrant colours and relatable animated scenarios, Furtado will also be designing limited-edition festive coffee cups. The creatives represent Costa Coffee’s vision of delivering imaginatively crafted coffee experiences.
Commenting on the new campaign, Vinay Nair, General Manager, India & Emerging Markets, Costa Coffee, said, “At Costa Coffee, we aim to identify varying occasions in India, as the country is a melting pot when it comes to culture and traditions. For generations, coffee has been a reason for people to come together and mingle. We are deeply rooted in the Indian community and believe Diwali to be the perfect time to bond with loved ones and relive fond traditions. A uniquely creative collaboration with Christina Furtado is a testament to our vision of establishing a unique Costa Diwali tradition while engaging with our consumers while they reminisce nostalgic festive memories.”
Creative partner, Christina Furtado, said, “Growing up in India, I have always been mesmerised with Diwali and collaborating with Costa Coffee, my favourite coffee brand, is a dream come true. Not only that my Diwali design is featured on Costa Coffee cups pan India, but we are also inspiring our audience to reminisce precious memories of Diwali through the IG short reels mini-series. This project with Costa Coffee has been an emotional and nostalgic ride. I am glad we that are able to strike a chord with millions of people across the country. This campaign will forever be close to my heart.”
Costa Coffee continues to handcraft the finest quality coffee for the Indian market. The brand has been expanding its cafe footprint in India, focusing on high-streets, malls & airports, and aims to further expand its reach to a pan-India presence by 2025.
Watch the series of digital films here: