Ajay and his team sent out a thirty-second audio clip of his song to fans even before the song actually broke, making it a full-on surprise for the fans because he felt they deserved to hear it before everyone else.
Sharing the deeds about the song and special campaign, the official handle of Ajay Devgn films shared a video clip and wrote, “Were you one of the few lucky fans, who got to listen to #NazarLagJayegi before everyone else? 3 days to go! Hear it here first with our exclusive network of music sharers. #BholaaIn3D #BholaaOn30thMarch @ajaydevgn @tseries.official”
The film, which also stars Tabu, is produced by Ajay Devgn Films, T-Series Films, Reliance Entertainment and Dream Warrior Pictures. 'Bholaa' is directed by Lokesh Kanagaraj.
It reportedly tells the story of an ex-convict who decides to meet his daughter for the first time after being released from prison and gets trapped in serious situations.
The film also stars Deepak Dobriyal, Sanjay Mishra and Gajraj Rao in pivotal roles, along with Amala Paul and Abhishek Bachchan make special appearances.
The film score and soundtrack album are composed by Ravi Basrur. It is scheduled to be released theatrically on 30 March 2023.