First-ever ‘Aamchi Mumbai Happiness card’ launched in Mumbai for students and parents

ALLEN Entrepreneurs, an apex organization of the country’s premier ALLEN Career Institute launches
first-of-its-kind ‘Happiness Card’ for their students with an objective to encourage students to connect,
learn and grow


Mumbai, Oct 8, 2019: As rightly said “Happiness and education are properly and intimately connected.
Happiness should be an aim of education and good education should contribute significantly to ones’
personal and collective happiness.” ALLEN Entrepreneurs along with 7 eminent personalities from
different walks of life launched the first-ever ‘Happiness card’ for the student and parent community on
October 7 (Monday) at Shanmukhananda Chandrasekarendra Saraswati auditorium at Sion.


These eminent personalities included popular actor and stand-up comedian Sunil Grover, Varun Sharma,
‘Fukrey’ fame actor and comedian, Ms. Deepa Bhushan, Director Schools C P Goenka Group of Schools,
Sandeep Lokhande, TV Host RJ, Mimicry artist, Kartikey Gupta, JEE (Advanced) Topper 2019 and Aradhya
Maheshwari, Director of ALLEN Entrepreneurs, as they seek to entertain the audience by making them laugh
and know the importance of happiness in life.


Happiness card will be a unique initiative, which comprises of several benefits for the students, such as
cashback offers worth Rs. 20,000, discount at local stores up to 50% with cashback offers up to Rs.
1,00,000, loan benefit up to Rs. 10,00,000*, instant study loan up to Rs.5,00,000 and exciting offers on
100+ National and International brands. Happiness Cardholders will also get personal Insurance
coverage up to 1 Lakh and medical insurance up to Rs. 25000.


The card will be beneficial to the lakhs of students and parents associated with ALLEN Career Institute.
This is a part of the “happiness activity” helping students to connect, learn and grow with their peers
and enjoy free time.


India ranked 140th in the happiness index among 156 countries, Brajesh Maheshwari, Director of ALLEN
Career Institute has started a mission to improve India's rank in the Happiness index and has taken up an
an initiative of ' My City Happiness City' through his new vertical of ALLEN Entrepreneurs.
During the event, ALLEN also launched a unique app called the Happiness app for their students
which will not only showcase the latest event updates, offers, cash backs but will also relieve the stress
from the parent’s mind, as they will be able to track their wards location if they face any trouble or
difficulty in commuting, as a lot of IIT JEE aspirants, migrate for further studies.


Speaking on the launch, Mr. Brajesh Maheshwari, Director of ALLEN Career Institute says “To spread
happiness the future of India must be taken care of and future can be shaped by imbibing the right kind
of education. To ease the burden of parents, we have introduced the Happiness Card with many other
added benefits as Happiness with Education is very important. Imagine the impact of involving lakhs
students and teachers to generate happiness. It is our belief that modern-day problems like stress,

corruption, and pollution can be solved through human-centric education. The ‘happiness card’ is a “solid
step towards creating good human beings”.

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