UC Browser Launches UC Miss Cricket Contest (Season 3) to Offer Extensive Cricket Coverage During IPL 2020

UC Browser world No. 1 third party mobile browser and a content platform has launched the third edition of its highly-popular UC Miss Cricket Contest for the course of IPL 2020. The contest launched as part of UC extensive cricket coverage aims to add a fun element to the browser IPL updates by allowing users to vote for their favourite contestant. These contestants will become cheerleaders for various IPL teams and engage with users on the UC Cricket platform.

UC Miss Cricket

UC Browser in-app tool of cricket content aggregation UC Cricket is an all-in-one comprehensive cricket tool ndash; the platform includes live audio commentary live scores news videos photos match prediction games and more for cricket fans across the nation. While users follow the updates of their favorite team and players on UC Browser they can also pick cheerleaders to support their beloved teams. So far more than 1000 girls have signed up for the contest and users will get to shortlisted 20 contestants over the next three weeks via voting through UC Browser. UC Browser will reward the top 3 most-voted contestants with cash prize of Rs. 3 lakh.

UC users can now vote for their favorite Miss Cricket and stand a chance to win various prizes in turn as a reward for participating in the voting during the finals (April 5th to April 29th). The top 20 contestants will also take part in fun cricket-related games includingtapping ballbowling the wicket and cricket run. Previous Miss UC Cricket winners will also interact with their fans and cricket followers on the UC platform.

In its previous editions UC Miss Cricket saw participation of Bollywood actress and former Miss Diva Urvashi Rautela. In 2018 TV beauty Nishi Singh went on to win the title with 30 million votes. Nishi Singh was also featured on NASDAQ billboard at the Times Square in New York City. The campaign contributed towards highest single-day page views of 220 million for IPL-related content on UC Browser. In 2019 the contest received an overwhelming response of over 2 million UC users and cricket fans with 23-years-old Sana Sultan Khan making her debut on the New York Times Square Billboard.

Contest Timeline

  • Contest Open for entries in January 2020

  • 20 Shortlisted Candidates to be announced by 4th week of February (Contestants can upload selfies or videos on UC Cricket to attract votes)

  • Final Winner to be announced in 3rd week of April (Competition to include activities like bumping striking cheerleader dancing and user likes)

About UC

UC a business within Alibaba Innovation Initiatives Business Group is a leading provider of mobile internet software and services. The international product portfolio of UC includes content distribution platform UC Browser UC Browser Turbo UC Browser Mini and UC Ads for mobile marketing. UC Browser is the No. 1 third-party mobile browser in the world as per StatCounter. It has reached 430 million Monthly Active Users globally.

Additional information about UC and its products can be found at www.ucweb.com.

Source : newsvoir

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