Merry Christmas, starring Vijay Sethupathi and Katrina Kaif, hit the theaters on January 12, 2024, as the sole new release in Bollywood. While the South Indian film industry saw multiple releases, Merry Christmas aimed to capture the audience's attention solely through word-of-mouth. Despite receiving praise from critics and audiences alike, the film has yet to gain significant momentum at the box office. In this article, we will delve into the early trends and estimates of Merry Christmas' box office collection on its third day.
Merry Christmas Box Office Collection: The Initial Days
The first two days of Merry Christmas' release witnessed decent earnings, with a total collection of 6.36 crores across all languages. On the first day, the film earned 2.58 crores (Hindi: 2.30 crores), followed by 3.78 crores on the second day (Hindi: 3.40 crores). These numbers indicate that the film is predominantly earning from the Hindi belt, thanks to the star power of Katrina Kaif and Vijay Sethupathi.
The Impact of South Indian Releases
Despite the positive reviews and star-studded cast, Merry Christmas faced tough competition from multiple South Indian releases. Films like Guntur Kaaram, HanuMan, Naa Saami Ranga, and Saindhav clashed with Merry Christmas at the ticket windows. This intense competition may have resulted in Merry Christmas receiving limited attention in Tamil and Telugu regions, despite Vijay Sethupathi's popularity.
Merry Christmas Box Office Day 3: Early Estimates
According to early trends, Merry Christmas added collections in the range of 4-4.15 crores on its third day, across all languages. From the Hindi belt alone, the film earned approximately 3.70-3.90 crores. While these numbers indicate a slight increase of 6-8% overall, it is still a cause for concern considering the film's potential.
The Makar Sankranti Factor
As the festivities of Makar Sankranti commence, Merry Christmas hopes to benefit from the partial holiday observed in various parts of the nation. The film is expected to witness better collections compared to a regular weekday. However, it must be noted that other films like Dunki, Salaar, and Animal are still attracting audiences, which might impact Merry Christmas' collections to some extent.
Despite receiving critical acclaim and positive word-of-mouth, Merry Christmas has yet to gain significant momentum at the box office. The film's earnings have been decent but not exceptional, primarily driven by its performance in the Hindi belt. The intense competition from multiple South Indian releases and the presence of other popular films in cinemas have impacted Merry Christmas' collections. With the onset of Makar Sankranti, the film hopes for improved numbers. Stay tuned for more updates on Merry Christmas' box office performance.